The MINI Story

A combination of VR and traditional content including various tv and online commercials. This project was a great example of what Transmedia storytelling/world building, technique, creativity and hypodiegetic ways of (visual) storytelling can do with and for a brand. The above video is a compilation that was created as a promo to more or less explain the project. Jaap directed the entire VR and interactive experience and worked as a camera operator on some of the traditional online/tv commercials.  The MINI Story VR project won the German Design Award in 2016.

Production: yellowBird
Client: BMW
Role: VR / interactive Director & camera operator​​​​​​​

More projects

Lines to the Landscape
Lines to the Landscape is a short ‘expedition film’ created for students from the University of Lund, Sweden.
▸ Writing, Directing & Cinematography
Shangri-La Hotels & Resorts
VR experiences of Shangri La Hotels & Resorts all over the globe.
▸ VR Directing
Get in
Rescuing a mysterious hitchhiker, injured on a desolated road, Richard stumbles upon the supernatural when confronted by the true nature of his enigmatic passenger.
▸ Writing, Directing
Top Gear
Camera operating for Top Gear (S19E5), filming the Nevada desert challenge between James May and the autonomous TerraMax.
▸ Camera operating & 360 camera operating
Beck's Beer
Introducing a new Beck's Beer with a massive live event in Berlin, Germany with Bloc Party, C2C and Kid Simius.
▸ VR camera operating & Directing
BAFTA Awards
VR Livestream of the British Academy of Film and Television Awards.
▸ VR livestream camera operating
Ronnie Flex - Pocanhontas
Camera operator for the 'traditional' Music Video and VR DOP for the interactive elements within this project, insuring to incorporate the desired 'look & feel' throughout the music video, pushing both techniques to the max creatively.
▸ VR & interactive direction
Doorgaan (Carry on)
Doorgaan (carry on) is a poignant, intense documentary about strength and survival. What do you do when life knocks you out? Will you stay down? Or do you get up?
▸ Cinematography
New Generation
New Generation was a promo film for the Northern Film Festival (NFF) and was meant to get new film- and mediamakers to the New Generation program of the filmfestival.
▸ Cinematography
Showreel
A showreel containing various film projects that Jaap has either worked on as camera operator, director of photography or director.
▸ Camera & Directing
Back to Top