Jaap Ruurd Feitsma is a freelance artist who specialises in visual storytelling. With a background in both multimedia and film studies, he works under the name of Feitsma Visuals and is available as conceptor, writer & director, camera operator, director of photography, photographer & Virtual Reality (VR) creative. He has experience in a variety of productions, such as documentaries, music videos and TV/online commercials, interactive web based content and narrative fiction. These are often told through various forms of Transmedia storytelling and World Building methods and techniques. Wether this is for a specific brand, a certain story or a company, he considers the choices made on (hypo)diegetic levels of the utmost importance. 

Jaap is often asked to create concepts for a project. While doing this, he always keeps in mind the target audience, the story and the creative elements, the marketing strategies and last but not least: the end product(s). What should it look & feel like for the target audience? What kind of experience and emotions should they take with them afterwards? Every piece of the puzzle —created from that general idea in the beginning, right up to the end of the finishing touches in post-production— are equally important. The finished project should reach viewers on a certain emotional level that only the chosen medium can achieve (e.g. film, photography).

With interests in cultural diversity, history, anthropology, nature, Transmedia, world building and branding, Jaap's work has taken him around the world to over forty-five countries and counting. Working with different cultures, on different locations under ever changing circumstances —from luxury resorts to the off-the-beaten-track outdoors in extreme weather conditions— brought Jaap new experiences that helped him fulfil his passion for telling stories visually.

Jaap has worked for an extensive list of clients including the BBC, Subaru, Red Bull, Shangri-La Hotels & Resorts and many more. 

Jaap has also taught film, VR and photography as a lecturer, mentor and film instructor at the NHL Stenden University of Applied Sciences in the Netherlands. He can also be hired for film, VR and photography workshops, as a guest speaker or as consultant. His background in education made Jaap notice the power and necessity of education and of sharing knowledge and training.