​​​​​​​Production: yellowBird
Client: BMW
Role: Director/camera operator/VR DoP

A combination of VR, AR and traditional content including various tv and online commercials. This project was a great example of what transmedia storytelling/world building, technique, creativity and hypodiegetic ways of (visual) storytelling can do with and for a brand. 
The above video is a compilation that was created to more or less explain the project. Jaap directed the VR/AR elements and worked as a camera operator on a large amount of the traditional online/tv commercials, all shot on ARRI Alexa. 
With The MINI Story we won the German Design Award in 2016.

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