Role: Director/camera operator/VR DoP
A combination of VR, AR and traditional content including various tv and online commercials. This project was a great example of what transmedia storytelling/world building, technique, creativity and hypodiegetic ways of (visual) storytelling can do with and for a brand.
The above video is a compilation that was created to more or less explain the project. Jaap directed the VR/AR elements and worked as a camera operator on a large amount of the traditional online/tv commercials, all shot on ARRI Alexa.
The MINI Story won the German Design Award in 2016.