A combination of VR and traditional content including various tv and online commercials. This project was a great example of what Transmedia storytelling/world building, technique, creativity and hypodiegetic ways of (visual) storytelling can do with and for a brand. The above video is a compilation that was created as a promo to more or less explain the project. Jaap directed the entire VR project and worked as a camera operator on some of the traditional online/tv commercials, that were shot on ARRI Alexa.
The MINI Story VR project won the German Design Award in 2016.