The MINI Story

​​​​​​​Production: yellowBird
Client: BMW
Role: Director and VR Director of Photography

A combination of VR and traditional content including various tv and online commercials. This project was a great example of what Transmedia storytelling/world building, technique, creativity and hypodiegetic ways of (visual) storytelling can do with and for a brand. The above video is a compilation that was created as a promo to more or less explain the project. Jaap directed the entire VR project and worked as a camera operator on some of the traditional online/tv commercials, that were shot on ARRI Alexa. 

The MINI Story VR project won the German Design Award in 2016.

Above: Stills from 360 degree content promo film about The MINI Story project.

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