Jaap Ruurd Feitsma is an award winning freelance artist who specialises in visual storytelling. With a background in both multimedia and film studies, he works under the name of Feitsma Visuals and is available for directing, camera operating, cinematography, photography and Virtual Reality projects. He has experience in a variety of productions, such as documentaries, music videos and TV/online commercials, interactive web based content and narrative fiction. These are often told through various forms of Transmedia storytelling and World Building methods and techniques. Wether this is for a certain brand, company or specific story, he considers the choices made on (hypo)diegetic levels of the utmost importance. 

Besides the above mentioned (production) services, Jaap is frequently asked to create concepts and to help out brands and companies as a consultant. While doing this, he always keeps in mind the target audiences, the story and the creative elements, the marketing strategies and last but not least: the end product(s). What should it look & feel like? What kind of experience and emotions should the viewer take with them afterwards? Every piece of the puzzle —created from that general idea in the beginning, right up to the end of the finishing touches in post-production— are equally important. The final product(s) should reach viewers on a certain emotional level, throughout a multiple of platforms, reaching different audiences in ways only the chosen mediums can achieve (e.g., film, photography, VR). 

With interests in cultural diversity, history, journalism, anthropology, nature, Transmedia, world building and branding, Jaap's work has taken him around the world to over forty-five countries and counting. Working with different cultures, on different locations under ever changing circumstances —from luxury resorts to the off-the-beaten-track outdoors in extreme weather conditions— has brought Jaap new experiences that helped him fulfil his passion for telling stories visually. ​​​​​​​

Jaap has worked in over fifty countries, including the Netherlands, Belgium, Germany, France, UK, USA, Canada, Croatia, Slovenia, Italy, Czech Republic and Slovakia, Bulgaria, Portugal, Morocco, India, Turkey, Iraq, Iran, Syria, Oman, United Arab Emirates, Maldives, China, Australia & Tasmania, Namibia, Botswana, Zambia, Zimbabwe and South Africa for brands like Nike, Subaru, BMW, BBC, American Crew, Red Bull and for several municipalities and NGO's. ​​​​​​​


Allemaal Vogels (All Birds) - Feature Film
Client: Toneel Academie Maastricht & Fabuch
Director: Fabian Jansen 
Role: Director of Photography 

New Generation - Promo Film
Client: NFF
Director: Bart Dokter
Role: Director of Photography

The Mini Story - VR experience & commercials
Client: BMW
Role: VR Director of Photography & Camera operator

Top Gear - S19E05 (Nevada Desert Item)
Client: BBC
Director: Phill Churchward
Role: Camera Operator & VR Director of Photography

Ronnie Flex, Pocahontas - Interactive Music Video
Client: Hi Society
Director: Jeroen Houben
Role: Camera Operator & VR Director of Photography

Shangri La Hotels & Resorts - Interactive/VR experiences
Client: yellowBird
Director: Various (including Jaap)
Role: Director, VR camera operator/DoP

BAFTA Awards - Live VR registration
Client: E!
Role: VR Live Camera Operator 

Lyme is Hell - TV Commercial
Client: Lyme vereniging
Role: Writer & Director

Subaru 360° - VR Experience
Client: Subaru
Director: Various
Role: Camera Operator & VR Director of Photography

Together We Shall Win - TV commercial
Client: NGOL
Director: Tiago Pedro de Carvalho
Role: Camera Operator

Red Bull Harbour Reach - VR Experience
Client: Red Bull
Director: Laurence Page
Role: VR (livestream) Director of Photography

Agriculture VR - Interactive Experience
Client: New Holland
Role: Director & VR director of photography

Post NL - Internal VR Experience 
Client: Post NL
Role: Director

The Right One - Short Film
Client/Production: VIDDYS
Role: Director of Photography

Dreams of Change - Short Documentary
Client: Municipalities of Smallingerland & Gobabis
Role: Co-writer, director, director of photography


Portraits of Gobabis - Documentary photography project
Client: Municipalities of Smallingerland and Gobabis 
Role: Author/Photographer

This is Our Time - Campaign
Client: United Nations & Consortium for Street Children
Role: Photographer 

Roaming East - Documentary photography project
Client: Anadolu University Magazine 
Role: Author/Photographer

Rural Life in the City Age - Documentary photography project
Client: Leeuwarder Courant (Dutch Daily Newspaper) 
Role: Photographer

Noctilucent Clouds - Images for newspaper article
Client: Leeuwarder Courant (Dutch Daily Newspaper) 
Role: Photographer


Film & video instructor, consultant and lecturer
NHL Stenden University 
2016 - 2018​​​​​​​

Film & VR consultant, guest speaker & film & photography workshops 
2014 - present​​​​​​​

VR Camera Operator/DP, VR Director & Senior VR Editor 
2011 - 2014​​​​​​​


Teaching English as a Foreign Language (TEFL) Course
2010 - 2011

ESN program (BA) of Film & Television
Anadolu University
2008 - 2009

Bachelor of Multimedia
NHL University of Applied Sciences 
2006 - 2010

College degree in Multimedia and AV
Friese Poort
2000 - 2004


German Design Award
The MINI Story

NatGeo Best of the World
Photograph of the Sheikh Zayad Grand Mosque
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